Plan the campaign
Audience and location planning, an activation calendar, supplier cost organisation, payment stages and contingency planning.
BASED IN GUATEMALA · WORKING IN ENGLISH & SPANISH
Strategy.
Content.
Connection.
I'm Karen Avila, a Digital Marketing & Social Media Specialist. I bring campaign ideas, visual content and customer conversations together.
Explore my workCampaign planning / Social media / Content design
KAREN AVILADigital Marketing &
Social Media Specialist
Social Media Specialist
SELECTED WORK VerdeTecGrupo SGLArtestiloYEGO
01 / SELECTED WORK
Different brands.
Thoughtful communication.
From gardening services to logistics and retail, a selection of the campaigns and visual content I've worked on.
FEATURED PROJECT · VERDETEC
From local visibility
to digital enquiries.
An integrated campaign proposal, supported by social media content and branded materials.
Read the case study02 / FEATURED CASE STUDY
VerdeTec
Integrated campaign planning & social media
The challenge
Introduce VerdeTec's gardening and automation services to relevant local audiences and create a clear path from discovery to enquiries, appointments and quotations.
My contribution
Campaign planning, promotional content, branded material concepts, Facebook and Instagram management, and follow-up with potential customers.
Campaign proposal · October–November 2026
The activation plan and financial figures are projections, not achieved results. Social media publishing and enquiry follow-up were responsibilities I performed separately.
THE APPROACH
One campaign.
Connected touchpoints.
The proposal combines in-person activations with social media, zone-specific QR codes and WhatsApp enquiries. A follow-up framework connects those enquiries with appointments and quotations.
18Planned activation days
5Target locations
2,000Available flyers in the plan
Build the visual system
VerdeTec already had an established visual identity. My content work followed its minimal style, keeping the brand visible and prioritising real photographs rather than AI-generated imagery. Uniform and walking billboard concepts extended that identity into physical promotional materials.
Measure & follow up
A proposed framework for QR scans, WhatsApp enquiries, appointments, quotations and conversions, alongside financial projections.
Beyond the design
I also administered VerdeTec's Facebook and Instagram accounts, published content, handled enquiries and followed up on sales opportunities using Meta Business Suite and Whaticket.
03 / CONTENT DESIGN
Grupo SGL
Shipping services, made visual.
Selected promotional designs for logistics and shipping services, alongside Christmas and Halloween shopping campaigns. My contribution shown here is content design.
04 / CONTENT DESIGN
Artestilo
A softer side of retail.
Artestilo wanted a minimal, clean style that would attract customers, but did not have a consistent design direction across its content. I developed selected promotional pieces with uncluttered layouts, coordinated colours and a clear focus on the products.
05 / ECOMMERCE CONTENT
YEGO
Products ready for the spotlight.
The original listings showed appliances against the shop interior, where background objects competed for attention. Customers also kept asking for prices, even when they were included in the post. I designed cleaner product promotions to make the appliance and its price easier to notice.
Put the product first
A minimal layout makes the appliance the main focal point. The existing pink, blue and white brand palette keeps the posts connected to the business, while large, prominent prices make key purchase information easier to find.
Adapt the existing identity
I created a circular logo version for WhatsApp using the glove symbol that already belonged to the brand. The aim was to support a recognisable identity and clearer product promotion, with increased sales as the business objective.
EXCEL / PLANNING AND ANALYSIS
Campaign planning in Excel
I organised an 18-day activation calendar, location-based costs and payment dates. The workbook includes editable assumptions, recovery scenarios and a framework for recording leads, appointments, quotations and sales.
Adapted sample from the VerdeTec project. Shows planning and analytical skills; internal commercial figures are not published.
06 / ABOUT & CAPABILITIES
Creative thinking.
Practical follow-through.
I'm a marketing professional based in Guatemala. My work combines visual communication with the everyday tasks that keep marketing moving: planning campaigns, publishing content, presenting products and following up with potential customers.
I enjoy adapting the message and visual direction to different businesses, from gardening services and logistics to home decor and appliances.
Spanish · Native English · Advanced
Campaign planning
Concepts, audiences, activation calendars, budgets and measurement frameworks.
Social media support
Facebook and Instagram publishing, enquiry handling and commercial follow-up.
Visual & product content
Posts, stories, service promotions, appliance content and branded material concepts.
TOOLS I WORK WITH
Affinity · Canva · Meta Business Suite · Whaticket · Excel
Also used: Filmora & Movavi
Basic / occasional use: Photoshop & Google Ads
07 / GET IN TOUCH
Let's bring your
next idea to life.
Need support with social media content, campaign planning or product promotions? I'd love to hear about your project.
Email meConnect on LinkedInkaren.avila.calderon@gmail.com